A web development team is much more than a graphic designer or a programmer. At the very least, are needed skills and experience in UX/UI, SEO, performance, and digital marketing.
You have long known that your organization’s web environment is the most important piece of your digital channel. It is there where all the important conversions take place: new donor, new volunteer, quota increase… However, now your corporate website is not playing the role it deserves. You are not capturing and contributing conversions. It has become a simple presentation of your organization and not a marketing tool. So you consider renewing your website, and you will need a good provider to accompany you in the development and subsequent evolution.
It is a delicate moment because it is a strategic decision. You do not want to make a mistake and end up, again, in the starting box with the web. But, don’t worry: this post will help you define your project and hire the provider that best suits your needs. By following the steps that we will explain below, you will ensure that the entire web renovation effort is well focused, and that you achieve an excellent return on investment.
Define your goals in the digital environment
To hire a web developer, first of all you need to be clear about what exactly you want to achieve. If you don’t know, you won’t know who to look for or what to say to them. Therefore, the first step to define your web project is to have a minimum fundraising and digital communication plan. It does not need to be very extensive or detailed, but it should clearly state what the objectives of your organization are in the digital environment and which are the targets you are addressing.
After defining the global strategy, divide the digital channel into its different environments: web, email, Google searches, social networks, digital advertising and third-party websites / blogs. And it defines the role of each of these environments within the general plan. This starting point will help you to make a good definition of your new website.
Determine the scope of the project
Now that you know where you would like to go with your new website, you will need to do a small audit of your current website. Thus, by answering the questions: where are you and where would you like to go, you will be able to determine the scope of the upgrade project that you need to undertake. And determine in which aspect you have more room for improvement:
- Design: modify header images and illustrations, review the entire graphic line of the page, add design effects …
- Usability: improve adaptation to mobile, optimize CTAs (Call to action) and forms …
- Structure and content: modify content to focus on your target target, optimize it to increase the ability to attract SEO traffic …
- Functionality: add new sections or CTAs, create a private area for your social base …
- Technology: change the CMS (content Management System), integrate the web with CRM (Customer Relationship Management) software…
Do you need a web update with a new graphic line and a more optimized structure? Or a complete revision that will lead your website to multiply the volume of pages and the functionalities it offers to visitors?
Understanding the scope and clearly determining it will allow development partner candidates to properly estimate how much time and resources the project will require. With this you will avoid later surprises, and you will be able to decide what is the best time to start it.
The scoping phase is also the right time to answer questions like:
- What internal resources do I have to manage the new website?
- Which content management system (CMS) is the most suitable for my organization?
- What part of the current content (texts, photographs, etc.) can be reused?
- How long will it take me to create my missing content?
Finally, ask yourself if at the moment you are in, you really need to tackle a development project. If your answer is yes, do not hesitate about the convenience of hiring an external development partner. Content management systems like WordPress, Joomla, and Drupal have allowed many people to create and maintain websites without the need for technical knowledge. However, to evolve in the digital channel, you will need outside help. There are very good reasons to hire a web developer:
- Save time.
- Provides technical knowledge.
- He will make sure to apply best practices.
- Provide ideas.
Therefore, it is important to know how to find, hire and work with a web development partner.