Lliures Fund shows us that a different form of solidarity is possible. Lliures does not propose or design the projects. Is the people, in a network, self-organized and proactively, who define the solution to their needs. From this first empowerment step, Lliures Fund accompanies them and finds the necessary financing.
In 2020 we have designed and implemented a fundraising strategy for the relaunch of Lliures, with a fundamental role of digital marketing. The success of the “plou sobre mullat” campaign, to finance projects related to the COVID-19 emergency, has been key to consolidation.