In 2018, we understood that merchandising should play a fundamental role in Òmnium Cultural’s fundraising strategy. For this reason, we deployed a project that contemplated professionalizing the entire sales area.
An organization with the size of Òmnium needs a good solution in terms of logistics, production, face-to-face sales at events, sales from local headquarters and, of course, online sales. We have worked on the procedures, the technology, the selection of suppliers, the definition of the team, the development of the online store. Nowadays, Òmnium has a stable source of funds that significantly complements its fundraising strategy.